For Bajaj motorcycle users today, well-maintained, because the manufacturer Bajaj Auto (BA) did not use the name of Bajaj (the founding family name) as the motorcycle brand. Two names, Pulsar or Discover has been prepared as a replacement.
Rajiv Bajaj, a mechanical engineer as well as Managing Director of BA, said, "Today if you go to Google (search engine online) and want to find data about Bajaj had to type 'Pulsar' or 'Discover'. This is proof we have successfully separated in particular (in the trademark). "
In India, from 11 April 2011 Bajaj name is no longer used. This is certainly the principal measures will change the whole bike is the product branding in the world, including Indonesia. Also making the first motorcycle manufacturer from India who has his own brand of Piaggio, Vespa, Gilera, Aprillia, Moto, Scarabeo, Motoguzzi, and Derbi.
Bajaj step is already done multinational companies such as Apple Inc, Hindustan Unilever, Kraft Foods Inc., and several global automotive players, Toyota Motor Corporation, General Motors, and Volkswagen have much under their trademark
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