Google, following Facebook, buys Instagram competitor

A photo edited with Snapseed.

(Credit: Snapseed)

Google has acquired the company behind popular iOS photo-sharing app Snapseed, the companies announced today.

Vic Gundotra, Google's senior vice president of engineering, posted the news about acquiring Snapseed creator Nik Software to his Google+ account. The app allows users to edit photos and add filters as well as share them on Facebook, Flickr or via email -- similar to Facebook's recently acquired Instagram app.

"We want to help our users create photos they absolutely love, and in our experience Nik does this better than anyone," he wrote, adding that Google+ now has 400,000,000 users since it launched a year ago.

Google is no doubt trying to keep up with Facebook's social prowess with this purchase. Snapseed may not be on the same level as Instagram in terms of popularity, but the app's emphasis on photo editing has garnered its own following among photo enthusiasts.

Launched on the iPad in June 2011 and for the iPhone in August 2011, Apple named Snapseed iPad app of the year in 2011. The most popular iPhone app title when to Instagram.

Since then, Nik Software has been working to bring Snapseed to a wider audience, launching the software for the Mac OS and for Windows earlier this year. The company is also working on an Android app, according to its website.

Amanda Kooser 18 Sep, 2012

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Source: http://feedproxy.google.com/~r/cnet/tcoc/~3/yjPYx40eUD4/
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